Turn your spending into savings with Blue Rewards
Earn Blue Points virtually anywhere you shop. Redeem for what matters most.
1,500 Points = $10*.
Earn 5x the Points before the holidays
Opt in and earn in-store, online, with card offers or through Blue Rewards Travel. Nov 12 – 15. Terms apply.
Coming soon! Up to 30% Points back
Get ready to make more of your Points this holiday season. Redeem for qualifying rewards November 20–27. Terms and exclusions apply.
Turn your spending into savings with Blue Rewards
Earn Blue Points virtually anywhere you shop. Redeem for what matters most.
Get 750 Bonus Points
Gifts, groceries, whatever's on your list, use your linked payment card in-store at Dollarama, Instacart, and more. Earn just 1 Point to get another 750 Points. Nov 19 - 22. Terms apply.
More rewards are taking off
Earn VIPorter points up to 20% faster when you link your Blue Rewards and VIPorter accounts. Terms apply.
Get 2,500 Bonus Points at Sephora
Spend $100 on little luxuries, thoughtful gifts, and holiday treats in-store at Sephora and pay with an eligible linked payment card to earn. Nov 3 – 9. Terms apply.
How Blue Rewards works
Earn with all the brands you love
In-store, online, grocery shopping, booking travel, and with exclusive card offers.
Redeem for things you want
Reward yourself with eGift Cards, in-store purchases, merchandise, and travel.
Get more from other programs
Coming soon: Convert your points or earn extra with participating programs.
Shop where you want, with brands you love
Your rewards program should fit your lifestyle. Earn Points where you shop and when you pay with Blue Rewards.
Rewards that fit your life
With our versatile rewards catalogue, you can redeem for the things you need and the things you want.
Merchandise
Redeem for AirPods, air fryers, and everything in between.
eGift Cards
Use them at your favourite stores, restaurants, and more.
In-Store Purchases
Save at check-out by redeeming Points towards your purchases.
Travel
Redeem for hotel stays, car rentals, vacation packages, flights, and cruises.
Get more with BMO
With the new BMO Blue Rewards credit cards, and chequing account, Members earn faster at participating Partners, and on eligible gas, EV charging, grocery, wholesale club, and alcohol purchases.
Ready to Start?
*Based on data from the AIR MILES® Reward Program (prior to transition to the Blue Rewards Program) comparing average Miles earned by app users vs non-app users during the period of 03/25/2024 – 03/24/2025. Comparison is an example only and not a guaranteed result.
*When redeemed in-store at participating partners or on e-gift card; standard daily Points usage limits and terms and conditions apply. Other forms of redemptions are subject to separate terms, conditions, and redemption rates. See bluerewards.ca/value for full details.
We’ve moved!
The AIR MILES® program has transitioned to Blue Rewards. We’ve redirected you to our new Blue Rewards home, where you can learn more about the program and continue to earn your way to rewards. Please use www.bluerewards.ca on your next visit.
Don’t forget to add our new website to your bookmarks!