Turn your spending into savings with Blue Rewards
Earn Blue Points virtually anywhere you shop. Redeem for what matters most.
1,500 Points = $10*.
More rewards are taking off
Earn VIPorter points when you link your Blue Rewards and VIPorter accounts. Terms apply.
Never miss out on Points again.
So glad you’re here. Sign up for Blue Rewards now and get those Points!
You could win 1 of 10 $1,000 Amazon Gift Cards!
Prime members, enroll and spend $130+ on your fall wish list during Prime Big Deal Days October 6 – 7. Shop online through Blue Rewards Shops to enter.
No purchase necessary option available. Contest rules apply.
Earn up to $50 in Points*
3 DAYS ONLY: Earn on the brands you love. Opt in and shop your fall favourites October 9 - 11.
Earn on brands you love
ENDS OCTOBER 11! Get up to $50 in Points* when you shop online through Blue Rewards Shops, in-store, with card offers, and booking travel.
A world of rewards awaits.
Same card. More rewards. Unlock more Points at the places you already love to shop with Blue Rewards.
Next stop? Rewards.
Your rewards card just got more rewarding. Unlock more Points when you travel with Blue Rewards.
Turn your spending into savings with Blue Rewards
Earn Blue Points virtually anywhere you shop. Redeem for what matters most.
Make fall shopping more rewarding
with 10x the Points online at hundreds of top brands through Blue Rewards Shops. Ends Oct 5. Terms apply.
2 days only: Get up to 25x the Points
Shop Prime Big Deal Days online through Blue Rewards Shops. Terms apply.
How Blue Rewards works
Earn with all the brands you love
In-store, online, grocery shopping, booking travel, and with exclusive card offers.
Redeem for things you want
Reward yourself with eGift Cards, in-store purchases, merchandise, and travel.
Get more from other programs
Coming soon: Convert your points or earn extra with participating programs.
Shop where you want, with brands you love
Your rewards program should fit your lifestyle. Earn Points where you shop and when you pay with Blue Rewards.
Rewards that fit your life
With our versatile rewards catalogue, you can redeem for the things you need and the things you want.
Merchandise
Redeem for AirPods, air fryers, and everything in between.
eGift Cards
Use them at your favourite stores, restaurants, and more.
In-Store Purchases
Save at check-out by redeeming Points towards your purchases.
Travel
Redeem for hotel stays, car rentals, vacation packages, flights, and cruises.
Get more with BMO
With the new BMO Blue Rewards credit cards, and chequing account, Members earn faster at participating Partners, and on eligible gas, EV charging, grocery, wholesale club, and alcohol purchases.
Earn 3.5x Faster.* Try the Blue Rewards app
Download the app and keep your Points balance, Member card, offers, and transactions a few taps away.
Ready to Start?
*Based on data from the AIR MILES® Reward Program (prior to transition to the Blue Rewards Program) comparing average Miles earned by app users vs non-app users during the period of 03/25/2024 – 03/24/2025. Comparison is an example only and not a guaranteed result.
*When redeemed in-store at participating partners or on e-gift card; standard daily Points usage limits and terms and conditions apply. Other forms of redemptions are subject to separate terms, conditions, and redemption rates. See bluerewards.ca/value for full details.
We’ve moved!
The AIR MILES® program has transitioned to Blue Rewards. We’ve redirected you to our new Blue Rewards home, where you can learn more about the program and continue to earn your way to rewards. Please use www.bluerewards.ca on your next visit.
Don’t forget to add our new website to your bookmarks!
