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OFFICIAL CONTEST RULES

AIR MILES® x Shell V-Power® Win Free Fuel for a Year Contest (the “Contest”)

NO PURCHASE OR USE OF REWARD MILESTM IS NECESSARY

The Contest is only open to Canadian resident AIR MILES collectors who are 16 years of age or older. See Rule 2, below.

1.         Definitions:

(a)     Contest Sponsor:  AIR MILES Loyalty Inc. doing business as AIR MILES or the AIR MILES Reward Program (the “Contest Sponsor”), located at 100 King Street West, 21st Floor, Toronto, ON, M5X 1A1.

(b)     Indemnitees: Contest Sponsor, each AIR MILES partner or sponsor with a license to issue AIR MILES Reward Miles, prize provider(s), the issuer(s) of any AIR MILES Credit Cards (as defined in Rule 6), and any of the respective affiliates, directors, officers, or employees of any of the foregoing (collectively the “Indemnitees”).

2.         Eligibility: The Contest is open only to Canadian resident AIR MILES collectors (“Collectors”), who are 16 years of age or older, except employees, representatives and agents of Contest Sponsor, its affiliates and their respective advertising and marketing agencies, Contest administrators, judges, and persons domiciled with any of the above. The Collector is the individual in whose name the AIR MILES collector number has been established (the “Collector Number”) or, in the case of a Business Collector, the principal associated with the Business Collector Number, as determined by the Contest Sponsor, and this is the individual to whom the Grand Prize will be awarded if they are selected and declared a winner. Canadian residence will be determined by the mailing address associated with the Collector Number. If you are not already an AIR MILES Collector, you may become one by enrolling online at www.airmiles.ca. By enrolling to become an AIR MILES collector, you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time. Each Collector meeting the criteria described in this Rule 2 is referred to as an “Eligible Collector.”

Online access and an email account may be required to participate in this Contest. Many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free email accounts.

3.         Agreement to Official Contest Rules: By participating in the Contest, you fully and unconditionally agree to and accept the Official Contest Rules and the decisions of the Contest Sponsor and its Contest administrators and judges, which are final and binding in all matters related to the Contest.

4.         Contest Period: The Contest begins at 12:00:01 a.m. on May 8, 2024 and ends at 11:59:59 p.m. on August 31, 2024 (“Contest Period”). All times refer to Eastern Time (“ET”) throughout the Contest.

5.         How to Enter:  There are two (2) ways to enter:

Entry Option A – Get Miles using your AIR MILES card at participating Shell locations:

During the Contest Period, an Eligible Collector who makes a minimum purchase of 10L or more of Shell V-Power® Premium fuel in a single transaction at a participating Shell location in Canada (“Participating Partner”) will receive one (1) Contest entry for every one (1) AIR MILES Reward Mile (“Eligible Mile”) earned that meets the criteria of the Standard AIR MILES Offer, as defined below. Bonus Miles earned in connection with bonus offers available at Participating Partner during the offer period are not Eligible Miles and do not qualify towards contest entries. An Eligible Collector must present their AIR MILES Collector Number at time of each eligible purchase to obtain Contest entries. Miles issued for use of AIR MILES credit cards are not considered eligible purchases and are excluded for the purposes of determining the number of Contest entries an Eligible Collector will receive. All determinations as to whether or not an eligible purchase has been completed during the Contest Period in accordance with these Official Contest Rules will be made by the Contest Sponsor and shall be considered final and binding without right of appeal.

Participating Partner and their qualifying Standard AIR MILES Offer:

  • Shell Canada Products
    o   Get 1 Reward Mile for every 10L of Shell V-Power® Premium fuels in a single transaction

Limit of one (1) use of Entry Option A per Collector Number during the Contest Period. 

Entry Option B – NO PURCHASE NECESSARY:

To receive ten (10) Contest entries without purchase, an Eligible Collector must submit their first and last name, complete mailing address including city, province, postal code, daytime phone number (including area code), email address and AIR MILES Collector Number plus a fifty-word (50-word) or more original essay describing “What I would do if I won  free fuel for a year at Shell” and email to: Airmiles+ShellVPowerContest@promotionsolutions.net (with “AIR MILES and Shell V-Power Win Free Fuel for a Year Contest” in the subject line of the email). The email must be received by Contest Sponsor no later than 11:59:59 p.m. ET on August 31, 2024.  

Limit of one (1) use of Entry Option B per Collector Number per day, to a maximum of sixteen (16) uses totalling one hundred and sixty (160) entries via Option B per Collector Number during the Contest Period. 

Entry Limits and Odds: Eligible Collectors may use more than one entry option noted above. Selecting one entry option over another does not increase the odds of winning. The odds of winning will depend on the total number of eligible entries received during the Contest Period.

6.         Prize:  There is one (1) grand prize available to be won (the “Grand Prize”) as follows: a set of Shell Canada Products gift cards (each a “Gift Card”), collectively worth $4,500.

The approximate retail value of the Grand Prize is $4,500 CDN. Any difference between the stated approximate retail value and the actual value of the Prize will not be awarded.

Gift Card value is expressed in Canadian dollars (“CDN”). All elements of each Gift Card are subject to additional terms and conditions as set out by the issuer of the applicable Gift Card. A Gift Card Prize is not transferable or convertible to cash, or refundable, and must be accepted as awarded. In the case of loss, theft, mutilation, alteration or unauthorized use, a Gift Card Prize will not be reimbursed or replaced. A Gift Card Prize cannot be used for purchases of goods and services prohibited by law.

“Free Fuel for a Year” claim based on an assumption of an average of 250 L of fuel filled up per month, at an average fuel price of approximately $1.50/L, for twelve months. The exact length of time for which the Grand Prize will provide the winner with “free” fuel depends on several factors outside of the Contest Sponsor’s control, including but not limited to the number of litres of fuel the winner fills up per month and the fuel price at the station(s) at which the winner fills up.

All elements of the Grand Prize are not transferable or convertible to cash, or refundable, and must be accepted as awarded. Grand Prize details shall be at the Contest Sponsor’s sole discretion. Where applicable, Grand Prize elements will be awarded by the Contest Sponsor based on the mailing address and/or email address associated with the Collector Number of a confirmed winner. In the case of loss, theft, mutilation, alteration or unauthorized use, the Grand Prize and its elements will not be reimbursed or replaced. Except as expressly stated herein, a confirmed winner is responsible for all applicable taxes, fees and surcharges, if any, in respect to their Prize and/or the use or redemption thereof.

No compensation will be provided for failure by a confirmed winner to accept the Grand Prize as awarded. Contest Sponsor gives no representations, warranties, or conditions, whether express or implied, in respect to the Grand Prize or any elements of the Grand Prize.

7.         Winner Selection: A random draw for the Grand Prize will be held on September 25, 2024, at 2:00 p.m. ET in Oakville, Ontario from among all eligible entries received during the Contest Period, by a judging organization whose decisions will be final and binding. In order to be declared a winner, selected entrant must be an Eligible Collector and must first correctly answer, unaided, a time-limited mathematical skill-testing question administered by the Contest Sponsor or its representatives, and otherwise comply with the Official Contest Rules. The Contest Sponsor or its representatives will make reasonable attempts to contact the selected entrant at the same email address on file in the Collector’s profile of their Collector Account. If a selected entrant cannot be contacted or has not responded within three (3) days of the date when contact was first attempted, is not eligible in accordance with these Official Contest Rules, does not correctly answer the mathematical skill-testing question, or does not otherwise comply with these Official Contest Rules, then the selected entrant is disqualified and will not receive the Grand Prize and another entrant will be selected. A selected entrant must sign and return to the Contest Sponsor within three (3) days of receipt a Prize Acknowledgement and Release Form, in form satisfactory to Contest Sponsor, which includes a standard declaration of compliance with the Official Contest Rules and Release Form releasing the Contest Sponsor and the other Indemnitees from liability in association with the Contest and/or the Grand Prize in order to be awarded the Grand Prize. Failure to sign and return the Prize Acknowledgement and Release Form within three (3) days of receipt will result in forfeiture of the Grand Prize.

8.         General:

The Contest Sponsor and Participating Partner may use the confirmed Grand Prize Winner (“Winner”)’s name, city of residence, comments, likeness, photograph, voice and statements, images, representations, pictures or likenesses (“Images”) in any medium, for advertising purposes, including Images of each winner and each winner’s guest, as applicable, whether in relation to the Contest or the AIR MILES Reward Program without providing any compensation for their use or receiving further permission, in any media throughout the world in perpetuity.

The Contest Sponsor reserves the right, at its sole discretion, to substitute a prize with one of equal or greater value, to cancel, terminate, amend and/or suspend the Contest without prior notice at any time and for any reason including without limitation, if viruses, bugs, unauthorized human intervention, attempts to disrupt the Contest or other causes beyond the Contest Sponsor’s control corrupt or affect the administration, security, fairness or proper play or conduct of the Contest. In no event will the Contest Sponsor be liable for more prizes (in quantity or amount) than that specified in the Official Contest Rules.

The Contest Sponsor and the other Indemnitees are not responsible for any technical, hardware, software, or telephone failures of any kind, or lost or unavailable network connections or garbled or deleted computer network transmissions, or failed, incomplete, garbled, misdirected, or lost entries or inaccurate capture of entry or swipe of AIR MILES card, or earn of Miles information, even if it limits the ability to participate in the Contest.  Any entry that occurs after a system failure is deemed a defective entry and is void and will not be honoured. The Contest Sponsor and the other Indemnitees are not responsible for any injury or damage to persons (including the Winner) or property arising from the Contest or the Grand Prize, or which may be caused, directly or indirectly, in whole or in part, from accessing or transmitting any material from any website regardless of whether the material was prepared by the Contest Sponsor or a third party or is connected to any website by hyperlink. All entries must be received during the Contest Period. All entries and prize claims are subject to verification by Contest Sponsor and will be void if not obtained through legitimate channels, or if not original, or if obtained by fraudulent means, or if obtained other than in compliance with these Official Contest Rules, as determined by the Contest Sponsor in its sole discretion. The Contest Sponsor will not accept screen shots or other evidence of winning or entry in lieu of its verification process. Proof of sending is not proof of receipt. All entries become the property of the Contest Sponsor and will not be returned.

Online and email entries must be made only by the individual entrant using original, manual keystrokes. Use of any automated system including robotic or form-filling software to enter or participate is prohibited and will result in disqualification of all entries by anyone using such assistance. 

The Contest Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in a fraudulent manner or in violation of these Official Contest Rules or in an unsportsmanlike or disruptive manner.  Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law and, should such an attempt be made, the Contest Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Contest Sponsor’s failure to enforce any term of these Official Contest Rules shall not constitute a waiver of that provision.

By entering the Contest, each entrant expressly consents to the Contest Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her/their entry only for the purpose of administering the Contest in accordance with these Official Contest Rules and the Contest Sponsor’s privacy policy (available at: https://www.airmiles.ca/arrow/Privacypolicy). This section does not limit any other consent(s) that an individual may provide the Contest Sponsor or others in relation to the collection, use and/or disclosure of their personal information.

The Contest is subject to all applicable laws. In the event that any provision of these Official Contest Rules shall be determined to be invalid or unenforceable, such provision shall be severed, and the remaining provisions of these Official Contest Rules shall be unaffected and shall remain in full force and effect to the fullest extent permitted by law.

In the event of a discrepancy between the French and the English versions of these Official Contest Rules, the English version will prevail.

The name of the Grand Prize Winner may be obtained by sending a request with a self-addressed, postage-stamped envelope to “Dept. 100, 2024 AIR MILES® x Shell V-Power® Win Free Fuel for a Year Contest, Winner List Request, Box 9500 Lakeshore West PO, Oakville, ON L6K 0G4,” until February 21, 2025. The first name, last name, initial and the year they joined the AIR MILES Reward Program for the Winner may also be posted on www.airmiles.ca, the AIR MILES Canada Fan Page on Facebook, the airmiles Canada profile on Instagram and the AIR MILES Canada @AIRMILES profile on Twitter.

© 2024 AIR MILES Loyalty Inc.

®™ Trademarks of AM Royalties Limited Partnership used under license by AIR MILES Loyalty Inc.  

“Shell” and the Shell Pecten are trademarks of Shell Brands International AG. Used under license.

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